As a longstanding part of the fresh food supply chain, Yerecic Label understands the immediate needs of the Produce market. We also know what shoppers want, such as; showcasing valuable health conscious information.
What’s New in Produce?
Traceability, whether to the farm or even the specific lot, is on the rise in produce due to heightened food safety protocol, as well as the FDA’s newly updated Food Safety Modernization Act (FSMA). Consumers want to know the process behind their food, from seed to packaging, and companies want to be able to react quickly when a food safety concern arises. Including a smart label attribute, such as a QR code or Digimarc digital watermarking, provides significant opportunity to include detailed product information without cluttering the label or hiding the package.