Produce
As a longstanding part of the fresh food supply chain, Yerecic Label understands the immediate needs of the Produce market. We also know what shoppers want, such as; showcasing valuable health conscious information.
What’s New in Produce?
Phygital Integration
Produce shoppers are increasingly open to using QR codes to access recipes, nutrition information, and tips for extending freshness, allowing brands to provide valuable information without cluttering the package.
– 88% of produce consumers could see themselves using QR codes for tips on extending shelf life
– 85% could see themselves using QR codes for nutrition information
– 84% are interested in QR codes for recipes and preparation
Source: FMI | The Power of Produce 2024
Sustainability
Environmental impact continues to influence how shoppers evaluate fresh produce packaging, with many balancing sustainability considerations alongside packaging functionality.
– 40% of produce shoppers are concerned about the environmental impact of produce packaging
– 34% balance packaging functionality with environmental impact
– 25% prioritize minimizing packaging’s environmental impact
Source: FMI | The Power of Produce 2024–2025
Reducing Food Waste
Shoppers are looking for ways to reduce food waste and extend the freshness of their produce purchases at home.
– 72% try to buy only the produce they need to avoid waste
– 64% want tips for keeping produce fresh longer
– 61% would like a variety of package sizes to help reduce waste
Source: FMI | The Power of Produce 2025
Growing Practices
Consumers are increasingly paying attention to where their produce comes from and how it is grown.
– 60% want their produce department to carry more locally grown items
– 38% prioritize farming practices that protect soil
– 36% prioritize water conservation practices
Source: FMI | The Power of Produce 2025
Yerecic Label Insights:
Our Market Innovations that pair best with Produce products are…
• SustainLabel!®
• RusticVibe!®
• MaxOut!®
• FlagTag!
• BackFlip!®
• TamperApparent!℠
