Meat
As longstanding members of the fresh food supply chain, Yerecic Label understands the immediate needs of the Meat market. We are also aware of the harsh environments that your label has to go through before making it home with consumers, such as: frozen and high-moisture climates.
What’s New in Meat?
Consumer research has shown usage tips, recipes and nutrition information on-pack will attract the customer. With the launch of Easy Fresh Cooking IV, Yerecic Label has updated this signature line with the addition of hands & pans videos via QR codes to inspire the consumer with meal solutions on-pack.
“Better For” Decisions
Many meat shoppers are considering factors such as animal welfare, environmental impact, and production practices when making purchase decisions.
– 72% purchase meat or poultry that feature production claims like organic, grass-fed, or free-range
– 69% consider health, animal welfare, planet, or social responsibility when buying meat
– 60% believe meat raised without antibiotics is better for the animal, the planet, and their family
Source: Annual Meat Conference | The Power of Meat 2024–2025
Health & Wellness
Health and nutrition information continues to influence how shoppers evaluate meat purchases, with many looking for clear packaging callouts that support informed choices.
– 75% of meat shoppers are interested in health and nutrition callouts such as protein, calories, or fat
– 73% want suggestions for nutritious choices without sacrificing taste
– 54% are interested in tips from a registered dietician or nutrition expert
Source: Annual Meat Conference | The Power of Meat 2024
Yerecic Label Insights:
Our Market Innovations that pair best with Meat and Premium Meat products are…
• RusticVibe!®
• SensorySensations!®
• HotMetal!®
