Deli
Through our Consumer Research, we have found that consumers are looking for Meal Solutions & Inspiration on pack.
What’s New in Deli?
Many brands are eager to imitate the “local” feel of a butcher down the street when marketing packaged products in the Deli. Yerecic Label’s RusticVibe!® treatments give products an authentic look and feel while the FlagTag! label construction provides brands with additional marketing space to tell their story. This is especially valuable as consumers look to be more knowledgeable about where their food comes from.
Everyday & Entertaining Essentials
Deli meats and cheeses continue to serve both everyday meal solutions and entertaining occasions, offering convenience and versatility for shoppers.
– Nearly 60% of shoppers purchase deli meats and cheeses to enhance lunches and dinners
– 45% prefer deli options that make meal preparation faster without sacrificing flavor
– Over 35% of deli shoppers use pre-prepared items for charcuterie boards and entertaining
Source: IDDBA | What’s In Store 2024
Yerecic Label Insights:
Our Market Innovations that pair best with Deli products are…
• RusticVibe!®
• EasyOpen!℠
• TamperApparent!℠
