We surround ourselves with industry experts to learn how to help you connect with today’s shopper!. For over a decade, Yerecic Label has funded proprietary research to create actionable labels that entice, inform and inspire decisions at the point of purchase.
Take a look below to get a snapshot of our research projects, and click to your right to request additional information!
The Power of Produce is an annual research report published by Food Marketing Institute, conducted by 210 Analytics, LLC and sponsored by Yerecic Label, the Southeast Produce Council (SEPC) and Burris Logistics and launched annually at SEPC’s Southern Exposure This study takes a deep dive into the preparation and consumption habits of produce shoppers. Now in it’s fourth year, this research provides groundbreaking insights into produce buying habits that you don’t want to miss.
Insight from The Power of Produce 2019: 51 percent of shoppers are interested in preparation/storage instructions on produce packaging.
Insight from The Power of Produce 2017: 58 percent of shoppers use eye-catching displays to drive impulse purchases.
Insight from The Power of Produce 2016: 34 percent of shoppers say recipes encourage them to purchase unplanned produce items.
Insight from The Power of Produce 2015: 27 percent of Millennials state recipes and product information have a great deal of influence on their purchase.
The Protein and the Plate research study was conducted by Midan Marketing and Meatingplace Magazine, and sponsored by Yerecic Label in December 2014 to explore recent meat trends including consumer pricing concerns, health and wellness needs, and flavor trends.
Insight from Protein and the Plate: 48 percent of shoppers cite recipes as their information resource when trying new meats, equal to recommendations from family and friends.
In 2013, Yerecic Label contracted Midan Marketing to conduct focus groups to explore the appeal of Protein and Produce Recipe Labels and Special Effects. Two focus groups were conducted for each industry targeting primary grocery purchasers and a mix of demographics.
Insight from Protein and Produce Recipe Label Focus Groups: Respondents in both groups spent a lot of time talking about the importance of appealing pictures. And in many of the labels they were shown, a quality image of a prepared meal is what drew them in or is what made them really like a certain label.
Consumers Attitudes Toward Packaged Fruits & Vegetables was conducted in August 2011 and commissioned by the Produce Marketing Association to better understand buying habits and preferences of consumers purchasing fresh packaged produce.
Insight from Consumer Attitudes Towards Packaged Fruits & Vegetables: More than 50 percent of shoppers responded they get their information about fresh produce either on the package or on signs throughout the store.
The Protein Labeling Study I & II, done in partnership with the National Pork Board and The Beef Checkoff Program, is a two-part study conducted in 2004-2005 and 2009-2011. Both portions of the study included qualitative and quantitative phases to better understand shoppers’ needs at the meat case.
Insight from Protein Labeling Study I & II: Test store labeled products overall outperformed control store products by 1.57 percent. Unfamiliar cuts performed particularly well with an 8 percent sales lift on Chicken Drumsticks and a 5.2 percent lift for Pork Roasts.
Let us show you how to improve your package to connect with consumers at the point of purchase.Request Research Information