Our consumer research driven Easy Fresh Cooking (EFC)® labels attract the consumer visually and provide them with usage tips, recipes, nutrition information and more! This solution helps gain repeat business by providing the space on-pack to connect with shoppers while preserving product-viewing space.
Not only does Easy Fresh Cooking® increase the shelf appeal of your product, it is proven to increase sales.
Qualitative consumer research showed consumers need help with unfamiliar meat cuts and new recipes for everyday meats. Participants preferred to receive info on-pack to help simplify meal planning. Utilizing these insights, Yerecic Label developed EFC® and tested it throughout the food retail market. Test results consistently show a sales lift for all major proteins when on-pack labels with recipes and cooking instructions are used.
Visit We Know Fresh to learn more about Yerecic Label’s consumer research projects.
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